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    June 12

    Great Marketing Is Lost On Women…

    I am driving in the minivan with the family a while ago and while accelerating from a dead stop it did on of those ehhhhhAHHHHHHehhhh things.  You know, you press on the gas and it shifts in to a gear that revs the engine and then shifts back to a normal gear.

    My wife gave me a little look, kind of like “drive much?” and I follow up the look with “This thing needs a HEMI!”

    This is where it get funny…My wife says back to me, “how would a battery help?”  Me now, “a battery?” her “yeah, isn’t that what a HEMI is?”.  What follows is me discussing the obvious benefits and beauty of a engine with a hemispherical head.  Of course I really do not know what I am talking about but it sounds good I am sure, I mean I hope.

    Anyway I do get the fact that it is an engine not a battery.  After this my wife says, “This makes the commercials make sense, I could not figure out why those guys were so excited about a battery.”  Of course I end up laughing my tail off and put it on my memory banks as a bloggable event so I could share it with the rest of the world. 

    Maybe Dodge should have another marketing campaign just talking about what a HEMI is.  There might be others out there who have no clue what they are talking about.

    Comments (2)

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    Guineverewrote:
    lol  I never knew exactly  what a hemi was, but did know it had something to do with two things: 1. the engine and 2. more power.  lol 
    Aug. 9
    KBwrote:
    Not all women have that problem.  While I'm not a car girl, or into sports, or many other "male" interests, I have a lot of general knowledge.  I did find it quite funny that she thought a HEMI was a battery.  One of my favorite adds was a billboard from my teen years.  It read, "A bank IV people like you."
    July 14

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