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June 12 Great Marketing Is Lost On Women…I am driving in the minivan with the family a while ago and while accelerating from a dead stop it did on of those ehhhhhAHHHHHHehhhh things. You know, you press on the gas and it shifts in to a gear that revs the engine and then shifts back to a normal gear. My wife gave me a little look, kind of like “drive much?” and I follow up the look with “This thing needs a HEMI!” This is where it get funny…My wife says back to me, “how would a battery help?” Me now, “a battery?” her “yeah, isn’t that what a HEMI is?”. What follows is me discussing the obvious benefits and beauty of a engine with a hemispherical head. Of course I really do not know what I am talking about but it sounds good I am sure, I mean I hope. Anyway I do get the fact that it is an engine not a battery. After this my wife says, “This makes the commercials make sense, I could not figure out why those guys were so excited about a battery.” Of course I end up laughing my tail off and put it on my memory banks as a bloggable event so I could share it with the rest of the world. Maybe Dodge should have another marketing campaign just talking about what a HEMI is. There might be others out there who have no clue what they are talking about. Comments (2)
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